Right on SpotRight

Very excited to join the advisory board of SpotRight and to partner with CEO Chris Greer. Check out the press release:

https://www.businesswire.com/news/home/20180109005504/en/Razorfish-CEO-Shannon-Denton-Joins-SpotRight-Advisory

I really, really like these guys. They start by mining all sorts of data out of the leading social platforms and then link that data to additional 1st and 3rd party data sources. Finally, they translate and aggregate all the data sets to form a collection of 'socially driven' audience personas with very*very deep and relevant insights. And recently, they have made activation to media buys even easier. It's very simple to generate 'buyable' audiences for the leading programmatic and social platforms through their product . I see the differentiators for SpotRight as being the depth of the insights, the fact that the audiences are 'socially driven', and the seamless linkage to activation. If you are an agency or an advertiser, you should check these guys out!